"Facebook and Instagram helped us reach our target audience directly, but the real turning point was messaging supported by WhatsApp and Instagram Direct. Thanks to Connexease, we managed all our customer conversations seamlessly and responded to every inquiry quickly and accurately. This campaign proved how effective intelligent automation and conversation channels can be in increasing sales and managing customer relationships in the travel industry."
Erkan Tokaküçük
CEO, Tatil Tur
Holiday Tour is a Turkish travel company specializing in organizing domestic and international tours.
Aiming to differentiate itself in competition before peak season, Holiday Tour collaborated with Connexease and ran a campaign in May 2025 that included click-to-ads directed to WhatsApp and Instagram Direct, as well as lead ads to collect contact information from those interested in upcoming tours.
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The campaign was shown to a target audience of men and women aged 25–55; geographic targeting was focused mainly on major cities such as Istanbul and Ankara. In ads announcing an upcoming promotion, users who clicked "Send Message" were directed to Instagram Direct or WhatsApp to speak directly with a live travel consultant; the consultant answered offer questions and guided the user step-by-step through the purchase process.
An automatic response was sent via WhatsApp or Instagram Direct to those who left contact information through lead ads; after 24 hours, the team re-engaged them with marketing messages via WhatsApp. When campaign results were measured and compared with standard campaigns on Meta applications, the team reported achieving higher sales with lower CPC and lower CPL.*
Results are based on company statements and cannot be guaranteed to be identically reproducible. In general, individual results may vary.
"Our ads clicking to Instagram Direct delivered 3.3x higher sales compared to our benchmark; our ads clicking to WhatsApp delivered 2.9x higher sales compared to our benchmark. Meanwhile, we saw a 36% reduction in cost per click and a 39% reduction in cost per lead across the entire campaign."*
Erkan Tokaküçük
CEO, Tatil Tur
"Thanks to Connexease, Tatil Tur managed to consolidate all incoming inquiries from WhatsApp, Instagram Direct, and Messenger in a single platform. By integrating intelligent automation with human support, they significantly improved customer engagement and reduced response times; this directly impacted reservation performance and lead conversion."
Esra Derici
Lead Product Manager, Connexease
